5 Website Mistakes in Almaty That Cost You Clients
Investing money in a website and not getting clients is frustrating. Often the reason isn't bad design, but specific mistakes that are easy to fix. Here are the five most common ones.
In short: clients are most often lost due to missing mobile adaptation, slow loading, an unclear call to action, generic text, and broken request forms. All five mistakes can be fixed without rebuilding the site from scratch.
Why is mobile adaptation mandatory?
Because the vast majority of visitors in Kazakhstan open websites from their phones. If a site isn't adapted for mobile screens — small text, unclickable buttons, forced zooming — the visitor leaves within seconds. Google also ranks such sites lower in search results. Mobile adaptation isn't optional — it's a requirement.
Solution: Use responsive design. The site should look equally good on screens from 320px to 1920px.
How does loading speed affect conversion?
Directly: the longer a page takes to load, the more visitors leave without waiting. If a site loads in 5-6 seconds instead of 2-3, you lose a noticeable share of your traffic. Common causes: huge unoptimized images (5-10 MB camera photos), dozens of scripts and fonts loaded, slow hosting.
Solution: Compress images (WebP format), use lazy loading, choose fast hosting. Check speed with Google PageSpeed Insights.
Why should it be immediately clear what to do on your site?
Because a visitor who doesn't understand where to click simply closes the tab. A common mistake — no call to action, the "Order" button is hidden, the contact number is in tiny text at the very bottom of the page. Every page should have a clear goal: leave a request, call, message on WhatsApp, view the portfolio.
Solution: Place a CTA button on the first screen (no scrolling needed). Phone and WhatsApp — in the header. A request form — on every key page.
What's dangerous about generic content on a website?
It kills trust from the very first screen. "We are a dynamically developing company providing a wide range of services..." — such phrases tell the visitor nothing concrete. Even worse — leaving default template text in English or with someone else's company name: this instantly signals an unprofessional approach.
Solution: Be specific. Not "a wide range of services", but "we build landing pages, corporate sites and business card sites." Not "a personalized approach", but "we reply to requests within 2 hours."
How do you check that a site's forms and links actually work?
The simplest way — walk through the client's journey yourself: fill out the request form and press "Send". It often turns out the email goes to a non-existent address, or the "Call" button leads to a blank page. This happens especially often after a site migration or update, when settings quietly break without the owner noticing.
Solution: After launching the site, check ALL forms and links. Send a test request. Check that a notification arrives by email. Do this monthly.
Does a website need an SSL certificate?
Yes, absolutely. If a site's address starts with http:// instead of https://, browsers show a "Not secure" warning. This scares visitors off and lowers Google rankings. An SSL certificate is a mandatory element of any modern website — we install and configure it as part of every project.
How do you avoid these mistakes when building a website?
All of these mistakes have one thing in common — they're easy to avoid with a professional approach to building the site. A good developer accounts for mobile adaptation, speed, SEO and usability at the design stage, not after the fact.
Frequently asked questions
What are the most common mistakes when building a website?
Five main ones: no mobile adaptation, slow loading, an unclear call to action, generic template text, and broken contact forms. Each one directly reduces the number of leads from the site.
How do I check if a site is adapted for mobile devices?
Open the site from your phone and evaluate: can you read the text without zooming, are the buttons easy to tap, does the layout stay intact. You can also check with Google's "Mobile-Friendly Test" tool.
Why might a website load slowly?
Common causes: unoptimized images (multi-megabyte camera photos), excess scripts and fonts, weak hosting. You can check the speed with Google PageSpeed Insights.
Does a website need an SSL certificate?
Yes, absolutely. Without it, the browser shows a "Not secure" warning, which scares off visitors and negatively affects Google rankings. SSL is a standard element of any modern website.