Landing Page or Promo Site — What to Choose for Your Business
You've decided to order a website but can't make up your mind: landing page or promo site? These are the two most popular formats for small and medium businesses. Let's break down how they differ and which one is right for you.
What Is a Landing Page
A landing page is a single-page website with one goal: to get the visitor to take action — submit an inquiry, call, or sign up. The entire page structure is built as a funnel: problem, solution, proof, call to action. A landing page is a tool for quick launch and sales through advertising.
What Is a Promo Site
A promo site is a multi-page website (up to 5 pages) with extended functionality: service catalog, blog, live chat, messenger integration. Its purpose is to provide a full online presence for your business with SEO promotion capabilities. It's perfect for a growing business that needs more than one page.
Comparison: Landing Page vs Promo Site
| Parameter | Landing Page | Promo Site |
|---|---|---|
| Number of pages | 1 page | Up to 5 pages |
| Main goal | Conversion (leads) | Presence + SEO |
| SEO potential | Limited (1 page) | Good (multiple pages) |
| Paid advertising | Excellent | Average |
| Cost | quoted individually | quoted individually |
| Creation timeline | 3 to 5 days | 7 to 10 days |
When to Choose a Landing Page
• You're promoting one specific service or product
• You plan to run paid ads (Google Ads, Instagram, Yandex.Direct)
• Your main goal is to collect the maximum number of leads
• You need a quick launch — in 3 to 5 business days
• You're running a promotion, sale, or new product launch
When to Choose a Promo Site
• You offer multiple services, and each needs its own page
• You want to grow through SEO (organic search traffic)
• You need a live chat for communicating with clients
• It's important to showcase a portfolio, testimonials, or service catalog
• Your business is growing and one page is no longer enough
Can You Have Both?
Many clients start with a landing page — quick launch, demand validation, first leads. As the business grows, they upgrade to a promo site with multiple pages and SEO promotion. For larger projects, there's an online store with an admin panel, blog, and SEO promotion through Google Ads and Yandex.Direct.
Common Mistakes When Choosing
• "Make me a 10-page landing page" — that's no longer a landing page. If you need many pages, choose a promo site or corporate website
• "A multi-page site for ads" — a promo site isn't designed for conversion. Ad traffic is better directed to a landing page
• "The cheapest option possible" — cutting corners on quality costs more in the end. A poorly made site scares clients away
Summary
A landing page is for quick launch and advertising. A promo site is for online presence and SEO. Ideally, start with a landing page and grow into a promo site. But if your budget only allows for one, choose based on your current priority: need to "sell through ads" — landing page; need to "be online and grow" — promo site.